Anyone worth their salt will tell you that betting on anything is an absolute minefield unless you have statistics on your side and soccer is one of those sports where this is truer than most. So why, when almost everyone knows this already, do 99% of punters ignore the facts and persist in using team colours as their primary selection criteria? The bookmakers make a fortune on football bets, simply because they know that most of the money they take in will never meet its original owner again. This “mug punter” way of betting is a strange phenomenon, but there are millions of them out there and the bookies welcome them in with open arms every week of the year.
